Originally published on MSP Today

Digitization has driven global markets to adapt continuously, incorporating an array of innovative cloud technologies to redefine the competitive landscape for companies as they rush to empower customer experiences, develop operational efficiency, and modernize workflows. For these businesses, success is synonymous with embracing cloud solutions that enable them to make headway against competitors who are also making the same considerations. 

This market has already developed massively, according to a recent Gartner report, which disclosed that as of 2022, global end-user cloud spending had already reached $490.3 billion. The same forecast projects this to rise a further 20.7% by the end of 2023 to a total of $591.8 billion.

However, many organizations lack the necessary tools and knowledge required to maximize device output, instead oversaturating their infrastructure with unoptimized technologies attached to huge investments that inevitably lead to the stagnation and regression of companies. This issue is exacerbated further for small-mid-sized businesses with overwhelmed or non-existent IT Teams incapable of managing these increasingly complex structures.

Alongside continuing economic volatility, this shift has caused cloud spend management to overtake security as the top challenge facing all organizations for the first time, according to the Flexera ‘2023 State of the Cloud Report‘.

For large conglomerates, IBM Turbonomic offers a solution. Implemented into the pre-existing infrastructure, the solution provides optimization and resource management for IT teams capable of configuring and managing independent policies while effectively monitoring resource allocation. While an effective tool, Turbonomic can prove overwhelming for individual users or smaller teams who cannot correctly implement or maintain the software, ultimately leading to suboptimal performance despite the high initial cost.

Outside the range provided by Turbonomic, other software can provide a similarly comprehensive solution, exchanging the breadth of more expensive options for personalization and affordability. Kalibr8 has designed its automated cost optimization platform specifically for the use case of small-mid-sized businesses, MSPs, and their customers. 

“We designed our solution specifically for MSPs – with experts in our company who have established and grown MSP businesses around the world, and who understand the requirements for those who serve small to medium businesses,” said Ben McGahon, founder and CEO of Kalibr8, developer of a highly automated and AI-driven cloud first platform that enables real-time measurement and modification of cloud consumption.

This cloud optimization and cost management platform offers a lower-cost alternative while providing greater ease of use and simplicity, McGahon said, including the ability to partition multiple client’s cloud monitoring and optimization programs through an admin-friendly, single pan of glass.

Among the standout features of the Kalibr8 platform is the interface, designed to be as streamlined and user-friendly as possible; the layout enables MSPs to understand and navigate the software quickly. The platform’s intuitive design allows every relevant detail to be easily accessed, significantly reducing the learning curve associated with cloud optimization and making it accessible to MSPs with varying levels of technical expertise. Additionally, Kalibr8 offers a simplified setup and configuration process, allowing MSPs to onboard clients rapidly, saving time and resources.

“MSPs can achieve substantial cost savings as they optimize their clients’ cloud environments while benefiting from Kalibr8’s affordable pricing structure,” McGahon said. “This competitive pricing model caters specifically to the needs of MSPs and smaller businesses, ensuring that cloud optimization remains financially viable for all stakeholders. There is no doubt that IBM’s Turbonomic platform excels in providing advanced cloud optimization and resource management capabilities for large enterprises and IT teams, but its complexity and higher costs are not the right fit for MSPs and smaller businesses. Kalibr8 offers a user-friendly and cost-effective alternative for these organizations that simplifies cloud optimization processes.”

Ultimately, the choice lies with the end customer, depending on each organization’s specific needs and capabilities. For MSPs and smaller businesses seeking simplicity, affordability, and ease of use, Kalibr8 stands out as an attractive solution that promises to streamline their cloud optimization journey.