Costimization Counts: With Cloud Confidence, MSPs Can Improve Their Own Bottom Line While Driving Deeper Value and Loyalty With Customers
Author: Kalibr8 Marketing
Date: April 19, 2023

We’ve coined a new term here at Kalibr8 by combining the power of cost optimization with customization to help define an exciting new opportunity for MSPs to compete and win by bringing their customers’ tailor-made opportunities to not only reduce their cloud spend but increase the value of cloud-based services that have an immediate impact on their customers’ ability to grow and thrive with the perfect mix of cloud applications that won’t break the bank.

It’s not been an easy time for MSPs. After struggling during the global pandemic to accelerate digital transformation programs for their customers to support work-from-anywhere models and to rethink how they serve their customers in a completely disrupted environment, today, MSPs are still reeling with the possibility of a looming recession, political unrest, outright war, and lingering supply and demand issues.

Covid-19 created pressures on businesses to reduce staff, and small and medium-sized businesses had to address the risks of trying to manage their own IT infrastructure, including cyber security, as attacks surged during the pandemic. The MSPs who rallied did extraordinarily well, and as we’ve seen it reported in the media, SaaS companies especially grew tremendously between 2019 and 2022 as organizations had no choice but to quickly subscribe to collaboration applications like Microsoft Teams.

What we are seeing today is a hangover from moving so fast to replace traditional IT solutions with cloud-first and cloud-only options.

In the beginning, by moving to an all-opex model, businesses (including the MSPs themselves) save money but do not have to invest in their own physical infrastructure without having to sign complicated, maintenance-heavy contracts. Hundreds of thousands, then millions of businesses liberated themselves from “technical debt,” but then…

Bill shock happened. 

Meet the moment by introducing “Costimization” offerings.

The best thing MSPs can do at times like these, and all the time, is to focus on improving their operational efficiency, their margins, and their ability to respond quickly and constantly to change, and to become an even more deeply trusted partner, defending their base from switching to another MSP or – possibly worse – being talked into retaining one of the growing numbers of FinOps consultants who get paid for reducing costs which includes putting pressure on MSPs to lower the cost of their services.

The struggle is real. Here’s how to get out in front of this growing threat.

The basis for Costimization is getting to the end customer first before the competition and the cost-cutter consultants start knocking on their doors. There is no need to have to respond to surprises and threats when your customers trust that their MSP is always on their side, advising them and bringing them new ways to get more value for less through a consultative approach. This has always been the case – driving long-term loyalty and avoiding having to unwind relationships and then finding new ones to replace lost revenue.

Kalibr8’s platform is the Swiss Army Knife for MSPs who wish to roll out campaigns to deliver the “cloud waste” story to their customers.

Being competitive means being able to bring every layer of the IT stack to MSP customers – not on-premises, but from the cloud. When MSPs show how much money can be saved – and reinvested in powerful new cloud-based business applications and services – based on their customer’s business needs – they not only deepen relationships and increase MRR while retaining hard-won customer contracts but become more attractive to prospects.

The best news? With Kalibr8’s platform and analytics, MSPs have the information to take to their customers, which is where the “customization” part comes in.

Imagine if you were an SMB and your MSPs came to you with ways to save and reinvest, with an accurate accounting and visually simple way to illustrate exactly how they can afford new cloud-based services, which will also be finely calibrated for years to come.

MSPs don’t have to have all the answers – especially in often strange and uncertain times. What they need are strong partners – like us – who help them do more for less, who help them understand and navigate their offerings and economics, and who help them scale more profitably.

It’s simple: Kalibr8 helps you help your customers with “double savings,” so as the economy becomes brighter, all are ready to grow.

Ready to learn more? Our Costimization program launches officially at the beginning of next month, and we’d love to hear your feedback on it; and are offering special incentives to the pioneering spirits.

Be the first in your market with offers our experts will help you craft and communicate.

Contact us here.

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